Meeting the Media – Radio and TV Course
Availability: In-Company
Why attend?
Did you know appearing for a few minutes on radio or television can be more valuable than a costly advertising campaign? It's essential that you get it right. Sometimes, however, it is only after the event that you realise you were out of your depth.
This intensive and highly practical training shows you what to expect and how to make the most of every media appearance, whether handling a crisis or a PR event. We will show you how to anticipate difficult questions, prepare answers, help you practise on video and give you constructive feedback.
Who is it for?
Corporate spokesmen and women who are likely to represent their organisation for staged staged publicity opportunities or during unexpected disasters.
What you will learn
Preparation
- Accepting or declining an interview
- What to consider in researching the programme and its audience
- Choosing the right person from the organisation to appear
Planning the message
- Developing and delivering positive, powerful key messages
- Introducing interesting examples and crisp statistics
- Handling leading, hostile or negative questions
Getting your point across
- Developing short, focused answers
- Relating to the audience while making your point
- Correcting errors
Being in front of the camera or microphone
- Knowing what to wear and how to behave on camera
- Good body language and an engaging vocal style
- Staying in control and overcoming nerves
Benefits to you and your organisation
- Match the most appropriate spokesperson for the programme
- Communicate your key messages clearly and succinctly
- Make your messages memorable
- Feel confident in speaking in recorded or live interviews
- Know what journalists are looking for in an interviewee
- Be able to communicate positively in answer to negative or leading questions
- Develop a natural, upbeat style on radio or TV
- Know how to set boundaries in media interviews
- Learn how to look and feel comfortable in the studio
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