Meeting the Media – Newspapers and Magazines Course
Availability: In-Company
Why attend?
You want your business to look good. Journalists want a good story. Satisfying both objectives is an art. Yet all too often, when the interview starts the thinking stops – risking broadcast babbling or print purgatory. This course strips out the misconceptions. It uses preparation, understanding and technique to turn mine fields into opportunities.
Our training, with video feedback, shows you how to control the interview and feel confident when speaking to journalists and handling press conferences.
Who is it for?
Anyone who is likely to be interviewed by the press in either a pro-active or re-active situation
What you will learn
Understanding the Press
- Recognising the news "hook" and "angle"
- What to consider when researching the publication and leadership
- Clarifying what the journalist wants
Essential Preparation
- Plan your principal message
- Supporting those messages with convincing arguments and good examples
- Clarifying what the journalist wants
Knowing your Rights
- How to refuse to speak to the press
- Your rights in the interview itself
- Understanding "Off the record" and "Not for attribution"
Dealing with the Press Face to Face
- Establishing rapport
- Speaking with authority and confidence
- Avoiding jargon and technical terms
- Knowing when to stop
Benefits to you and your organisation
- Understand what the journalist needs: the "hook" and "angle"
- Get your message across clearly and with authority
- What is required to substantiate your story so you appear credible
- Handle leading questions
- Present your organisation in a positive manner
- Set boundaries in media interviews
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