How to Network Effectively 

Are you a natural when it comes to networking? Do you look forward to walking into a room full of strangers? Do you follow up every time? If your answer to any of these questions is ‘no’, you have a lot in common with many of the people who attend our popular Working the Room network course. Some of us are natural networkers while others find it a challenge. This short article provides the answer to the five most common ‘How to’ questions we get asked. The answers will increase your ability to get the most out of every networking occasion and develop more business contacts.

How do I join a group?

Most people who attend our networking courses say they find breaking into groups the most difficult part. The best strategy if you’re nervous or uncomfortable about it is to find someone who is on their own. Avoid pairs because they’re more likely to be in deep, or even intimate, conversation. Pick a group of three to five people who are not too tightly ‘knit’. Look for a group where there are gaps you can move into. Step up to the group confidently. Wait for someone to acknowledge your presence and then say “May I join you”. Only in exceptional circumstances will people say no.

How do I make small talk?

Start by commenting on something in your immediate environment. It may be the building, food or an experience such as a speaker you have just heard. Keep it upbeat and positive (isn’t the food great). No-one likes a whinger (this coffees cold). The best conversationalists ask lots of questions, but to avoid it seeming like an interrogation reveal your opinions and experiences as well. Pay attention to current news stories, popular television programmes and important sporting events. These topics provide a fund of subject matter to get you started.

How do I make the transition from small to big talk?

Having conversations when networking is a bit like changing gears on a car, you have to start in first and then go to second. If you try to get to fifth too quickly conversation can easily stall. The easiest way to go from small talk to big talk is to ask a general open question such as ‘How are things at work at the moment?’. The same result can often be achieved if you talk briefly about what’s happening for you at work – the other person will typically tell you something about their situation. This takes you smoothly to third or fourth gear.

How can I move on without seeming rude?

Sometimes people stay with the same person all night because they don’t want to seem rude. This prevents you from networking effectively and meeting a range of people at an event. Some make up excuses to get away – “I need to get another drink” or “I need to go to the loo”. Most people see through these ploys and you may go down in their estimation. You could try a more honest approach – “Well, it’s been a pleasure chatting but I’d like to meet a few more people”. This can lead to the person feeling dumped. A better option is to ‘pass the person on’ – “Have you met my colleague Simon? No, then let me introduce you” or get the other person to pass you on to someone they know who you want to meet.

How can I create a reason for following up?

Since networking is about building mutually beneficial relationships you need to find a reason to stay in touch. Be alert to opportunities. You might mention a book you’re reading and email the Amazon link to your contact or pass on some useful information. You need to create a reason to get in touch within the first few days. If not it can become difficult to do it and harder for them to remember you.  If you’ve discovered mutual interests you’ll have a reason for future contact, such as commiserating if their football team loses or commenting on news about their company when it appears in the press.

If you enjoyed these tips take look at our Networking courses.