Handling Tough and Crisis Media Situations Course
Availability: In-Company
Why attend?
We all savour the experience of watching someone being grilled on TV from the comfort of our own home, or read avidly about a scandal or crisis an organisation is going through and make quick judgements about what's really happening. The way you handle a tough interview or crisis at work can influence millions of people’s perceptions and affect not only public confidence but share prices. This practical media training course puts you through your paces so you are prepared for such events. Once completed, you will be able to project confidently, yet empathically, the key messages that reassure audiences that your company is in control.
Who is it for?
Media spokespeople in organisations who have already received media training, or are reasonably experienced in dealing with journalists, who want to be able to deal with more challenging media interviews.
What you will learn
Dealing with different media situations - options are based on what you want
- Studio etiquette
- The difference between live and recorded interviews
- Coming across with impact in telephone or phone-in discussions
- Communicating powerfully and memorably in a panel interview
Interviewing on the spot
- Handling the media with little preparation
- Dealing with journalists on the phone when the news breaks
- Location and down-the-line interviews
Dealing with tough interviews
- Handling aggressive questioning
- Positive body language and calm use of the voice
- Countering a verbal attack in a panel discussion
- Sticking to your key message and maintaining a positive line
Crisis interviews
- Explaining events at short notice
- Demonstrating control of the situation
- Using clear, realistic, yet positive messages
- The importance of showing empathy
- Avoiding legal pitfalls
- The law of sub-judice and how it applies to you
Benefits to you and your organisation
- Remain calm and in control when under pressure by journalists
- Stick to your story despite being challenged
- Experience what it’s like to be cornered by a journalist and feel confident that you can handle it
- Minimise your vulnerability to tough questions
- Understand what your rights are when dealing with the media
- Be able to avoid the typical media traps
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